The Psychology of Customer Attraction
Attract, engage and retain more of the customers you want
Mid to long term financial uncertainty results in slower sales and increased competition. Many business leaders report one or more of the following issues:
- Uncertainty over how promote and market their business
- Customers overly focused, even fixated, on price
- Frustration at competitors having more success with inferior products
- Seemingly never getting into contention with larger customer Our bespoke psychographic profiling service is designed to help business leaders profit from the influence that can only come from understanding.
Watch a brief presentation Here
What Is A Psychographic Profile?
Getting Inside Your Customers Mental Model
The Psychology of Customer Attraction is an extremely effective but simple step by step process in which we create a psychographic profile of the natural buying attitudes and relationship motivations of your customers.
- The core attributes of your products and services
- The way they want you to relate to them as customers
- How you can leverage these wants and needs to influence them
This modern psychological approach is designed specifically to help business leaders better understand the mental models their customers operate, so they can attract, engage and retain more of the types of customers they want.
Beyond Simple Demographics
Understanding Is The First Step To Influence
The demographic of your customer base may vary hugely and yet customers buying similar products for similar reasons will have very similar buying strategies. The psychographic profile decodes the elements that are common to your target customer group and translates them into actionable steps you can take to attract and influence cutomers.
Applications Of The Psychology Of Customer Attraction
More effortless growth for your business
The applications are scalable - they can be applied to just one aspect of your customer interactions, or alternatively to generating a cultural shift around all customer interaction.
We have developed a process that will improve any aspect of customer communication. Whether it's at the start of the process where you want to attract clients, or further down the line, when you're already working with them and want greater influence.
Typically our clients benefit from this programme when they are:
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We offer genuine expertise and can tailor our programmes to fit a bespoke need. So, however you want to apply the influence that greater unerstanding leads to - we can tailor a project to fit.
Profiling Process And Programme Fees
Our fees are always comprised of a charge for our time and we recommend you take advantage of our Complimentary Consultation which enables us to maximise utilistion of billed time.
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| Profiling Format | Telephone / Face to Face | Workshop | Consultation |
| Initial Consultation |  |
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| Profile Materials* | |||
| Comprehensive Profile | |
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| Influencing Guide | |
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| Follow Up Support*** | |||
| Online Forum Support | |
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| Post Profile Consultation | |
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Note: we present accurate and transparent pricing structures so you know what you are paying for. Prior to commencing any project we will send a full quote the prices are fully inclusive
* All of our propfiling formats offer comprehensive and detailed results. The telephone and face to face profiling offer much greater precision and accuracy and are advised for use when looking at changes in behaviour - whether developmental or remedial in nature.
** The profile reports are tailored to the specific context that we identify in the initial consultation. This allows us to suggest exercises that will support any specific outcomes identified in the consultation.
*** Telephone and Email is used for advanced feedback sessions and also to follow up on coaching sessions and, where appropriate, to touch base between face to face coaching sessions.